- a very ecological choice of the strategy,

- as recycled packaging as possible, 

- trade mark invention service, 

- hair, skin, scalp cosmetics projects, only Made in Italy, 

- the major of active ingredients comes from the natural resources, but some of them are created also in the laboratory to protect the environment,

- respect for a client = only the true possible solutions,

- ingredients = giving a pleasant sensation of warmth, or of the freshness, of the luxury,

- nice for environment = limited usage of packaging, and a limited quantity of products,