- a very ecological choice of the strategy,
- as recycled packaging as possible,
- trade mark invention service,
- hair, skin, scalp cosmetics projects, only Made in Italy,
- the major of active ingredients comes from the natural resources, but some of them are created also in the laboratory to protect the environment,
- respect for a client = only the true possible solutions,
- ingredients = giving a pleasant sensation of warmth, or of the freshness, of the luxury,
- nice for environment = limited usage of packaging, and a limited quantity of products,